Advertising

Winkler Inc. hosts two advertising groups, ValuBuy and ValuMart, designed to use the buying power of the stores as a group to obtain the best possible deals.

ValuBuy

ValuBuy is a hybrid everyday low price program designed to lower retails on price sensitive items on an everyday basis. Stores in this program must maintain prices set by Winkler. In most ads additional monies are provided by vendors for better, competitive ad features.

ValuMart

ValuMart is designed as a high/low program. Each retailer maintains individual SRP prices with extra monies offered on items for reduced performance. Our tops program is only available for the ValuMart ad group.

Numerous services include:

Advertising Monies from vendors rebated to customers off invoice
15 day deal window for each weekly ad
Customized Ad changes at no charge
T.O.P. (Temporary Offered Price) – temporary price reductions, signage included
Group Participation in Winkler Trade Shows
Special Events throughout the year: six page ads, one-day sales, private label ads, coupon books, etc
Custom changes to sign program on Winkler Web Portal